How to get Facebook Likes: Fan-Gates

If you are reading this, there is a good chance you took a glance at our first “How to get Facebook Likes” post. We first took a look at optimizing your Facebook Cover and Profile Images to create a better look and feel to your Facebook Page. To read this blog post, click here.


Many people would ask, including some of our clients: “Why do I need a Fan-Gate?”

Answer: A fan gate is used to  show and offer value to your potential fans by providing a visual of the incentive they will receive for the Liking of your page.

For example, if you are providing a free “Social Media” checklist like we do on our Facebook’s Fan-Gate, you would request the potential fan to Like your page in order to be able to download this Checklist. Another great example would be you request potential fans to “Like” your Page in order to learn more about a specific contest. In this situation you must be careful as the wording could get you into trouble as it is not allowed to make the Liking of your page a step in your contest. However, if they have to “Like to learn more” you are able to not break any of Facebook’s Terms of Service, but still harness the community growth contests can offer using Fan Gates.

As for creating these Fan-Gates there are a variety of ways to do this, here are a few of my favorite:

1. iFrame Facebook Applications [Learn More] 2. Free Facebook Applications (Static HTML) [Learn More] 3. [Learn More]


The Breakdown: 

1. iFrame Facebook Applications

This is a somewhat difficult method of approach for the “end-user”, however, it is the most cost effective and provides you with the most customization. Essentially you would be creating a website within Facebook on a Facebook Tab. Sounds weird, but it is exactly how it is.  This route requires that you have your own personal hosting service and a snippet of coding that tells Facebook two things:
a. When I am not a fan, I see “This”
b. When I am a fan, I see “This”

To see this snippet of coding, I have provided the information required to you from Social Media Examiner. To see this, click here. Once this is done you will be able to customize all Icons and Tabs/Graphics to provide a 100% branded solution.


2. Free Facebook Application (Static HTML)  

This is a FREE solution that is not exactly the most customizable, however, can provide a very, quick and easy solution to creating a Fan-Gate. Essentially this FREE tab creator allows you to develop the tab and essentially drop html or text into a “Fan” and “Non-Fan” area. Very similar to the iFrame Facebook Application, you will see separate content once you have Like’d or Unlike’d the page. This is probably the intermediate-level strategy as you still do require some knowledge within HTML/Hosting Services in order to pull off a great looking page.


3. [Learn More]
Last, but far from least: ShortStack! The easiest way to describe ShortStack is an online platform that will not only help you create your Facebook  Fan-Gate tab, but will also help optimize it, create promotions and deliver game changing analytics. They do provide a FREE and a paid-for service. For as little as $15.00 a month you can begin creating multiple campaigns at a click of a button. This is a tool that multiple companies and agencies are using today to create Social Media campaigns more efficiently and effectively, leaving more time and man power to the strategy side of this modern day phenomenon.


Between all of these options, it really depends on what sort of service and/or goals exist at the root of your organization. If you are looking to create a single tab on your Facebook’s platform, nothing more, maybe the Static HTML is the way to go.

However, if you are looking to manage multiple pages and need to be quick and efficient, then you should take a look at [Learn More] or Static HTML Facebook Application for Facebook Pages. Good Luck.

Always remember, that if you run into trouble, feel free to contact DEO Business Services regarding our services by emailing us at

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